Each of the three core elements of the event are to be represented by an authoritative exponent of the printing world – business men with a recognised role as opinion leaders and innovation pioneers – thus further confirming the event’s capacity as a project designed by the market, for the market
They say that three is the perfect number; and, indeed, that is how many ambassadors will be involved in Print4All (Fiera Milano, May 29th – June 1st 2018): managers and entrepreneurs from influential companies representing each of the three souls of the event: CONVERFLEX, GRAFITALIA and INPRINTING. Their task will be to act as spokesmen for the innovative exhibition project, leveraging synergies between sectors and responding to the specific needs of buyers so as to boost the Italian production market. The Ambassadors will address the world of users, in which they are numbered, having a thorough understanding of the connected problems and needs.
The three Ambassadors were selected from highly innovative companies in different areas of printing, on the basis of their personal and professional characteristics. In particular, the Ambassadors chosen are three managers with a highly innovative approach to business, who see technology and innovation not as an end in themselves but as essential tools to promote relations with the market and with customers, in order to support the growth and evolution of companies and, indirectly, of the entire industry.
Alberto Palaveri – R&D Director and Member of the Board of Directors of Sacchital – was appointed Ambassador of the vertical CONVERFLEX section of the event. He comes from a leading international company operating in flexible packaging with 70 years of experience in the pursuit of innovation – in materials, in shapes, and in functional or graphic solutions – to be made available to companies wishing to develop new ideas and explore new business opportunities.
Joseph Marsanasco, Technological Innovation Director of Rotolito Lombarda and General Manager of Nava Press, is the Ambassador of GRAFITALIA. He works for two historical Italian companies, appreciated at an international level in the markets they work for: luxury, fashion, design and publishing industry. Printing&communication market is very dynamic and Marsanasco, also a technology master, is a deep expert and innovator.
Finally, Alberto Masserdotti is the Ambassador of INPRINTING. As CEO of Gruppo Masserdotti and Domino Sistemi – companies that stand out, among other things, for their innovative and diversified Interior Decoration solutions based on the use of special, innovative and highly customisable materials – he is an authority on large format printing and visual communication.
The decision to appoint Ambassadors from different printing sectors stems from the need to ensure fair representation for the various areas involved in the Print4All project, while at the same time providing a comprehensive outlook on the markets in which each Ambassador operates on a daily basis.
The Ambassadors, who represent the ideal link between users and the industry, will play a strategic role in conveying and supporting the event’s key messages and the opportunities made available to printing operators through Print4All.
The Ambassadors will also take part in Steering Committees, coordinated by ARGI, Acimga and Fiera Milano, conceived to establish close ties with major market players with a view to increasing the focus of Print4All, grasping the most innovative trends and understanding their possible applications in trade fairs.