Beauty products and trends of Cosmoprof Worldwide Bologna 2017
For 50 years Cosmoprof Worldwide Bologna has been the place where specialists of the beauty sector discover what’s new in the industry and the trends that will build the future of the market.
To find out the best beauty products and trends seen at Cosmoprof Worldwide Bologna 2017, a special project, CosmoprofTrends, has been conceived: the trend agency Beautystreams presents a digital reference guide for the Cosmoprof Beauty Community with the best 50 products presented during the show.
10 beauty trends:
SELFIE-READY The selfie generation has introduced a new trend: insta-ready beauty. With these products, flawless, selfie-ready skin is made easy.
URBAN SHIELD Products that offer anti- pollution, free radical scavenging, and urban detox benefits protect skin from the daily stress and pollutants of urban environments.
HYGGE Pronounced “Hoo-gah,” this Danish trend goes hand-in-hand with the natural, well-being, and home spa trends. Beauty products have rich, enveloping textures and help to relax and restore skin and body.
HYPERSENSITIVE Ultra-gentle care products are key. From skin care and make-up to hair care, products keep skin irritant free and healthy.
SENSORIALITY Consumers are looking for new sensorial and emotional experiences with connection to products through smell, touch, and feel. Products engage with the senses to build a stronger bond with their users.
VIVA VEGAN As more people adopt a vegan diet, there’s increasing demand for vegan cosmetics along with products that are cruelty-free, gluten-free and preservative-free. Introducing COSMOPROF TRENDS curated by BEAUTYSTREAMS, the renowned global beauty trends forecasting agency. The report showcases select products to be exhibited at COSMOPROF WORLDWIDE BOLOGNA 2017, and expands on the latest beauty trends they represent. NEON BEAUTY Neon beauty products are making a big splash on social media. Colorful, fluorescent cosmetics and hair products come alive in the dark. IT’S A MAN’S WORLD From skin care and hair to make-up, men are becoming more sophisticated in their grooming habits and have tapped into the exciting products now available to them.
SMART BEAUTY DEVICES Innovative beauty devices simplify the beauty routine. They offer consumers the ideal combination of enhanced product functionality, professional-style treatment, and pleasing consumer experience.
JUST FOR ME As consumers, are getting more savvy, the trend for bespoke beauty continues to rise. Consumers are increasingly demanding custom-blended products specifically created for them.
NEON BEAUTY Neon beauty products are making a big splash on social media. Colorful, fluorescent cosmetics and hair products come alive in the dark.
IT’S A MAN’S WORLD From skin care and hair to make-up, men are becoming more sophisticated in their grooming habits and have tapped into the exciting products now available to them.
