«Wein@BrauBeviale – What fits together – ferments together». A single slogan for the combined package: The trade fair organisers’ clear aim is to raise the profile of products and services for wine production and attract more visitors from the wine sector to BrauBeviale. The wine industry has had a defined focus at BrauBeviale since 2023. This year, from 26th to 28th November in Nuremberg, the offer for the wine industry will be further expanded.

• BrauBeviale 2024 enhances its portfolio for the winemaking and cellar industries

53 per cent of exhibitors will have specific solutions for the wine industry as part of their exhibition and product portfolio. In addition to process technology for the production of wine, sparkling wine and spirits with destemmers, preparation tanks, fermenters, fermentation and storage tanks and filtration technologies, exhibitors at BrauBeviale 2024 will also offer a complete infrastructure equipment overview including pumps, valves and pipework. Furthermore, winemakers can gather detailed information from manufacturers of bottles and containers and learn the latest EU requirements related to bottling and containers. The range of products and services in the wine sector will be rounded off by the integration of the special wine show in Hall 4A. This special show will feature additional suppliers who focus specifically on the wine industry.

From wine experts for wine experts 

BrauBeviale is coordinating this thematic focus in close cooperation with a team of experts – wine mentoring, so to speak.

This guarantees direct insight into the latest developments in the industry: the German Winegrowers’ Association (DWV) will be there as a technical advisor, as well as experts from the German Wine Institute (DWI), Geisenheim University, the Bavarian State Institute for Viticulture and Horticulture and the HBLA Klosterneuburg in Austria. (Highschool and Austrian Federal Office of Viticulture and Pomology)

A broad programme of lectures will also be offered. The lectures will take place on all three days in Hall 4A. Some examples of the subjects to be covered:

• Non-alcoholic wines from the cellar to the bottle: Focus on production technology, with Dr Matthias Schmitt, Hochschule Geisenheim University, among others
• Challenges and opportunities of climate change in wine production, with Franz G. Rosner, HBLA Austria, Klosterneuburg
• What will the wine of the future taste like? Target group preferences for wine marketing in the next generation, with Steffen Schindler, German Wine Institute

In addition to cellar technology, sustainability and quality assurance, other main topics will cover marketing and sales issues and offer some fascinating insights into comparative scenarios between beer and wine. The lecture programme will be available in the event planner on the BrauBeviale website from the end of September.

Information for winegrowers – in a compact trade fair format

The lecture programme will be complemented by a wine tasting zone featuring wines from the MUNDUS VINI wine competition organised by Meininger Verlag.

Overall, it is clear that the wine experts are happy to use this platform for dialogue, especially as it is easily accessible for winegrowers from Germany, Austria and other Central and Eastern European countries. «With the focus on Wine@BrauBeviale, we are opening up a convenient information platform for visitors from the wine sector,» explains Cornelia Ebner, who is responsible for wine in the BrauBeviale team. «We see the potential for both sides: exhibitors can address an additional target group at BrauBeviale and visitors from wine-growing regions can compare the individual technologies required. They will see for themselves that the BrauBeviale portfolio extends far beyond just bottling machines.» Winegrowers will find all the information they need for a successful visit to the show on the landing page www.braubeviale.com/wine which was specifically designed for visitors from the wine industry.