Crown Helps Cruzcampo (Heineken) Launch «Con Mucho Acento» Summer Campaign to Praise Its Roots and Celebrate Diversityide
The Heineken flagship beer cans feature Accents™ technology to offer consumers an original collectable series
To bring its summer campaign to life on its packaging, iconic beer brand Cruzcampo, a member of the Heineken Spain family, turned to Crown Bevcan Europe & Middle East (Crown) to produce a series of 12 novel can designs. With a campaign theme of “Con Mucho Acento,” which translates to “heavily accented” in English, each can depicts a combination of a powerful local word (a heavily accented one) and its visual interpretation, celebrating language and cultural diversity. Crown’s Accents™ variable printing technology allows for the great variety of “Con Mucho Acento’ designs to be produced in a single print run, making the limited-edition series to be as diverse as the Andalucian culture itself.