Metsä Board to showcase sustainable folding boxboards and linerboards at Luxe Pack 2016
At Luxe Pack 2016 Metsä Board, part of Metsä Group, will showcase a selection of sustainable folding boxboards and linerboards designed to meet the demands of the most sophisticated packaging designs.
Metsä Board has increasingly focused its attention upon helping customers to differentiate their brands through high quality presentation and environmental credentials. All Metsä Board’s paperboards are made from a renewable and recyclable resource – fresh forest fibres – grown in sustainably managed northern European forests. The fibres are of known origin and all the raw materials used in the manufacturing processes can be traced to source. In addition these fibres help ensure purity and brightness of appearance and add to the ultimate strength of the packaging design.
Christophe Baudry, Commercial Director for Beautycare at Metsä Board states: “It is becoming increasingly clear that today’s consumers pay far more attention to the ethicality, ecology and safety of the products they choose to buy. By using a paperboard made of pure fresh forest fibres retailers and consumer goods producers can demonstrate their intention to meet these key consumer needs”.
Visitors to the Metsä Board stand will also be able to discuss specific packaging requirements and to see how structural design and converting, print and finishing techniques can add considerable value and impact to the final packaging design.
