Trends in packaging: all this and more in 2022

No one can predict the future exactly. However, some trends and market developments for the coming year can already be estimated.

There’s no doubt about it: 2021 was anything but a normal year, and that’s particularly true of the economy. Across the board (not just in the packaging industry), we were and are affected by a scarcity of raw materials and supply bottlenecks. The perfect symbol for this was the “Ever Given”, which blocked the Suez Canal and thus all global freight transport for just under a week.

The recycling rate for paper, cardboard and cardboard packaging in Germany is almost 100 percent. (Graphic: Federal Statistical Office of Germany)

Whether and when these bottlenecks will dissolve is tough to predict at the moment. On the other hand, it was clear that environmentally friendly and sustainable methods of production were gaining traction before the pandemic. The increase in the use of paper-based packaging during the previous year is a sign of this development that certainly hasn’t gone unnoticed, and it is set to continue next year. More and more companies are switching their packaging to paper-based solutions, either wholly or in part.

In fact, drawing on fibre-based, renewable raw materials is the obvious choice, as the recycling rate is already over 90% for recycled paper in Germany, at least, and we are thus on the right path towards total recycling. This simultaneously builds the transition to the next trend, which creates a macrocosm from this microcosm.

The flat-bottomed bag from Werner & Mertz was awarded gold in all Cradle-to-Cradle Certified individual categories. All of the materials can be safely and securely disposed of or can be recycled into a qualitatively high-value product. (Image: Werner & Mertz)

There´s no way round the circular economy

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