Cosmoprof Worldwide Bologna is announcing its special initiatives for the 2020 edition, with the participation of exceptional partners.
A special area will be dedicated to Spa and Wellness trends, in The Mall, the heart of the halls hosting companies in the Beauty & Spa sector.
Following the positive results of the last edition, as well as of the first edition of Beauty Forum Milan held in October, Cosmoprof is strengthening its partnership with Lifexcellence, a leading company in SPA business services. Next March, from 13 to 16, Cosmoprof will host SPAce 99 | The Spa Experience: a temporary spa, created by Andrea Bovero with the contribution of leading companies in the international wellness market and with the sponsorship of the International Committee of Aesthetics and Cosmetology (CIDESCO). The area will reproduce the emotional experience of a wellness center, focusing on treatments, perfumes, sounds, colors and materials of the spa of the future. The spa and wellness sector is required to adapt to the scenarios that will characterize the next decade, with a special attention to environmental sustainability, self-care, digital and technological applications improving health and well-being.
The initiative will be supported by Sainte Claire, a leading company in the design and construction of luxury spas.
Lifexcellence will also take care of the Buyer Lounge in The Mall, hosting buyers and specialized distributors for Hair, Nail and Beauty Salon sectors. The Essential Bar will offer new taste experiences, bringing the world of wellness closer to food and wine.
The lounge will be built thanks to the contribution of QC TERME, the most important and innovative reality for wellness, thermals and hotel hospitality. A fascinating, immersive, unconventional experiential corner will host some of the most evocative living rooms of the QC Terme centers. The lounge will provide Cosmoprof exhibitors with an opportunity for further visibility, and at the same time international buyer will take advantage from a relax area, thus testing products and wellness treatments.