Wrapping up digital and analytics: Current value-creation opportunities for packaging players

Digital is in the early stages of adoption but offers significant potential. With the right approach, a focused packaging company can preserve value and capture growth.

The COVID-19 pandemic has rapidly transformed the packaging industry in several ways, not least by accelerating the need for digital adoption, an area in which the industry has historically lagged. To understand the current state of play and the opportunity space for digital and analytics (DnA) in the industry, we launched a global survey with industry executives backed up by interviews with industry experts covering multiple packaging substrates and regions. Our work has uncovered four key findings.

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