Beyond COVID-19: The next normal for packaging designide2021-07-19T10:58:39+02:00
The coronavirus pandemic has reshaped industry megatrends in ways that will have major short- and long-term implications for packaging design.
The COVID-19 pandemic has reshaped the megatrends buffeting the $900 billion-a-year packaging industry. As the world manages through—and begins to emerge from—the great public-health and economic crisis, we expect these megatrend shifts to change packaging design in fundamental ways.
To prepare for these changes and the move to the next normal, packaging companies must rethink packaging design beyond “must-haves,” such as reasonable costs, convenience, and performance. Three major requirements must be addressed: first, a good sustainability narrative; second, design with hygiene in mind, given recent heightened consumer-safety concerns; and third, design for e-commerce, ship-ready design, and direct-to-consumer models.